Journal.

Practical notes on planning, writing and building business websites.

An outlined web page with copy blocks and image placeholders arranged beside an orange pencil.

15 October 2026Business Website

Why website copywriting cannot be the last step

Good website copy shapes the page, answers customer questions and makes the next step clear. See why writing it after design creates avoidable compromises.

Five connected website wireframes form a page map, with a pencil beside the layout.

6 October 2026Website Strategy

How to plan a business website before design

Learn how to plan a business website before design: decide what each page needs to explain, what evidence to show and how visitors should reach the next step.

A website wireframe is linked to a magnifying glass, checkmark, chain link and site map symbol.

24 September 2026Technical SEO

Technical SEO checklist before a website launch

A practical technical SEO checklist for a new website: titles, internal links, canonicals, redirects, sitemaps and checks to complete before launch.

Astro and WordPress logos side by side on a cream background.

23 September 2026Astro

Astro vs WordPress: what actually makes a business website fast?

Astro and WordPress can both power excellent websites. Here’s what affects speed, SEO and ease of editing—and how to choose the right foundation for your business.

Side-by-side illustrations of a multi-section business website and a focused landing page.

20 September 2026Website planning

Business website or landing page: which do you need?

Start with what you want visitors to do. Here is how to choose between a full business website and a focused landing page.

Written by the person doing the work.

I write about the practical side of building websites properly: planning, messaging, design, SEO, CMS set-up, development and performance. No trend reports written for the sake of it.

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