Content you can manage. Structure you can’t accidentally destroy.
CMS integration for Astro websites, using Sanity or EmDash.
Give your team control over the content that changes, without turning the whole website into a page builder.
A CMS should make publishing easier.
It shouldn’t make the website heavier.
It shouldn’t expose every design decision.
It shouldn’t give someone fifty settings when they need five.
We build content management around the website, rather than building the website around the CMS. That starts with identifying what your team actually needs to manage.
What can be managed.
Depending on the website, that might include:
Blog and journal posts
Projects and case studies
Services
Team members
FAQs
Testimonials
Locations
Resources
SEO fields
Images and media
Navigation
Selected global content
Two approaches. Chosen for the project.
Structured content
Sanity
A strong option for businesses that need flexible, structured content and a dedicated environment to manage it.
Rather than treating every page as one large block of content, information is modelled around what it actually represents. Projects are projects. Services are services. People are people. Each can then be used consistently across the website.
Particularly useful when the content structure is likely to grow more sophisticated over time.
Astro-native
EmDash
EmDash takes a different approach. It’s built specifically for Astro and places the content management layer alongside the website application.
For suitable projects, that means a straightforward editing experience with Astro at the centre of the architecture.
It works particularly well for content-led business sites, blogs, publications and projects where an integrated Astro editing workflow is the right fit.
We choose based on the project.
We don’t sell one CMS as the answer to everything. We look at:
What needs to be editable
How much content you have
Who will manage it, and how often it changes
Whether content needs to be reused
How complex the publishing workflow needs to be
How the website may grow
Then we choose the approach that makes sense. Sometimes that’s Sanity. Sometimes it’s EmDash.
And sometimes the best CMS is no CMS at all.
Good content management starts with good structure
A CMS won’t fix badly organised content. Before building the editing interface, we decide what the content actually is and how it relates.
The work we already do on structure, copywriting and SEO directly informs the CMS architecture. Instead of an empty dashboard full of generic fields, you get a system built around the content your business actually uses.
SEO controls where they belong
Where appropriate, editable content includes the SEO fields that type of page needs: page title, meta description, slug, canonical settings, social sharing information, image alternative text and indexing controls.
Important search settings stay manageable, without overwhelming editors with configuration they don’t need.
The technology follows the need. Not the other way around.
Need the freedom to update your website?
We’ll work out what should be editable, what should stay protected and which CMS approach fits the project.