Business website or landing page: which do you need?
Start with what you want visitors to do. Here is how to choose between a full business website and a focused landing page.
A website project starts with a useful question: what do people need to understand before they decide to contact you? The answer helps you choose between a full business website and a landing page.
Choose a business website when people need the bigger picture
A business website gives visitors room to explore. They might want to compare your services, understand your approach, read about the business or check how to get in touch.
If you offer several services or answer different customer needs, separate pages can make that information easier to find. Each page should have a clear purpose and lead naturally to the next step.
Choose a landing page when you have one message to communicate
A landing page gives a particular offer its own destination. It is useful when a visitor arrives from an advert, email or campaign with a specific question already in mind.
The page can explain that offer, answer the important objections and guide the visitor towards one action. That might be an enquiry, a booking request or a signup.
You can use both
A full website can introduce the business while a landing page supports a specific campaign. The two have different jobs. You do not need to rebuild the whole website every time you want to promote something new.
Three questions to ask before commissioning either
What will bring people to the page?
Someone searching for your business by name may want to explore. Someone clicking an advert for a particular service expects to see that service immediately.
What do they need to know?
List the questions people ask before buying or enquiring. Decide which answers belong on this page and whether visitors need a wider set of pages to make their decision.
What should happen next?
Choose the main action and make sure the next step is ready. An enquiry form needs a clear destination and someone to respond. A booking link needs to lead to the right appointment or request.
Start with the purpose
The right choice is the one that fits the offer and the people you want to reach. Good & Able Studio builds both business websites and conversion landing pages, starting with your audience, message and next step.
Tell us what you have today and what you want to change. We can help you define the project before getting into pages, platforms or design details.